20 Scholarships for Sports Marketing

Scoring scholarships for sports marketing can help avid athletic fans pursue this unique media-oriented business major more affordably.

Sports marketing degrees teach the strategies used by athletes, teams, and sports leagues to successfully run promotional campaigns. Forbes predicts that the sports industry in North America will reach $73.5 billion in 2019, so sports marketing graduates will find their skills in demand. Marketing management will spark faster-than-average job growth by 9 percent through 2024 for 18,200 new jobs across industries. Sports marketing majors can claim diverse titles like brand manager, sports agent, event coordinator, account director, marketing representative, and public relations manager.

Whether you’re pitching for a career with the MLB or racing toward a position with NASCAR, these 20 sports marketing scholarships are a slam dunk.

1. Anna C. Klune Memorial Scholarship

Deadline: March 3rd

The American Marketing Association-Connecticut (AMA-CT) Chapter partners with the Hartford Foundation for Public Giving to bestow the Anna G. Klune Memorial Scholarship for $1,000 to $1,500 per year. It’s intended for Connecticut residents who are pursuing an MBA at any accredited U.S. business school for marketing or similar majors, including sports marketing. Selection is based on students’ academic merit, leadership record, entrepreneurial spirit, financial need, and nominating letter.


Anna C. Klune Memorial Scholarship

324 Kings Landing

Windsor, CT 06085

(860) 324-3272


Scholarship Link

2. Athnet Sports Recruiting Scholarship

Deadline: June 1st

Athnet Sports Recruiting, an online database with 35,000+ NCAA and NAIA coaches, started a $1,000 scholarship to support graduating high school seniors or current undergrads who’ve played interscholastic varsity sports. Athletes could use funding to earn sports-related degrees, such as sports marketing, at any accredited U.S. higher education institution. To enter, write an original 400-500 word essay about the life lessons you’ve learned on the field or court.


Athnet Sports Recruiting Scholarship

1205 W. Clark Street

Urbana, IL 61801

(800) 974-2171


Scholarship Link

3. Bill and Natalie McLaughlin Scholarship

Deadline: April 30th

At Neumann University, the Bill and Natalie McLaughlin Scholarship awards at least $1,000 yearly to undergrads matriculated full-time in the Division of Business and Information Management who are interested in studying abroad in Ireland. Eligible recipients must study business or related majors like sports marketing, excel with a minimum 3.0 GPA, exhibit dedication to Catholic Franciscan values, and perform volunteer service. Preference is given to members of the Neumann Knights’ 21 athletic teams.


Bill and Natalie McLaughlin Scholarship

One Neumann Drive

Aston, PA 19014

(610) 558-5616


Scholarship Link

4. Bob Lovell Marketing Scholar Program

Deadline: June 30th

The Coca-Cola Scholars Foundation honors the company’s former VP of Marketing who retired in 2003 by awarding one-time $1,000 scholarships through the Bob Lovell Marketing Scholar Program. Qualified entrants must be rising juniors, seniors, or graduate students at accredited U.S. universities who have completed 9+ credits of marketing-related courses, including sports marketing. Online applications are evaluated on scholastic merit, professional experience, passion, communication skills, and marketing insight.


Bob Lovell Marketing Scholar Program

P.O. Box 442

Atlanta, GA 30301

(800) 306-2653


Scholarship Link

5. David J. Stern Sports Scholarship Fund

Deadline: May 1st

Named for the NBA’s 4th Commissioner from 1984 to 2014, the David J. Stern Sports Scholarship is administered by the Thurgood Marshall College Fund to distribute $10,000 per year for $30,000 total. Eligible African American students must be accepted at a four-year HBCU, enroll full-time with 12+ credits, select sports-related majors like sports marketing, sustain a cumulative GPA of 3.0 or better, and agree to intern at the NBA league office.


David J. Stern Sports Scholarship Fund

901 F Street NW Suite 300

Washington, DC 20004

(202) 507-4851


Scholarship Link

6. Floyd Mayweather, Jr. Foundation Scholarships

Deadline: June 15th or November 15th

Biannually, the Floyd Mayweather, Jr. Foundation presents several $1,000 scholarships for the undergrad and post-grad women who are pursuing media-related majors like marketing, public relations, or communications to enter the sports and entertainment industry. Interested ladies must be U.S. citizens or green card holders, finish at least their freshman year, attend a four-year college full-time with a 2.75 GPA or better, and have documented financial need.


Floyd Mayweather, Jr. Foundation Scholarships

4616 W. Sahara Avenue Suite 150

Las Vegas, NV 89102

(702) 778-8622


Scholarship Link

7. George C. Matteson, Jr. Scholarship

Deadline: March 15th

Since 1989, the Promotional Products Education Foundation (PPEF) has granted over $1.56 million through its marketing programs, including the George C. Matteson, Jr. Scholarship. This $1,000 named scholarship assists the legal dependents of full-time employees or owners of businesses devoted to the marketing of promotional products in diverse industries, including sports. Eligible incoming freshmen must enroll full-time at four-year accredited colleges, carry a minimum “B” average, and display interest in marketing.


George C. Matteson, Jr. Scholarship

3125 Skyway Circle N.

Irving, TX 75038

(972) 258-3097


Scholarship Link

8. Hispanic Communicators DFW Scholarships

Deadline: March 11th

Valued at $2,000, the Hispanic Communicators Dallas-Fort Worth (DFW) Scholarships are granted annually to Latino/a college students who are majoring in journalism, marketing, public relations, or communications, whether in the sports arena or beyond. North Texas residents from Palo Pinto to Hunt County must register full-time at accredited U.S. colleges, sustain a minimum 2.5 GPA overall, provide three marketing work samples, and submit a 250-word essay about issues facing the Hispanic community.


Hispanic Communicators DFW Scholarships

P.O. Box 224731

Dallas, TX 75222

(469) 213-0257


Scholarship Link

9. Jim McKay Graduate Scholarship Program

Deadline: January 13th

The National Collegiate Athletic Association (NCAA) launched the Jim McKay Graduate Scholarship Program in 2008 to award $10,000 in the sports journalist’s legacy. College seniors who are entering master’s programs to further their achievement in sports communication, public relations, marketing, or media could qualify. Other eligibility criteria includes competing on NCAA athletic teams, presenting a minimum 3.5 GPA, displaying McKay’s high level of integrity and honesty, and being endorsed by a coach.


Jim McKay Graduate Scholarship Program

700 W. Washington Street

P.O. Box 6222

Indianapolis, IN 46206

(317) 917-6683


Scholarship Link

10. John McLendon Memorial Minority Scholarship

Deadline: April 29th

Partnered with the Fiesta Bowl, the National Association of Collegiate Directors of Athletics (NACDA) offers the $10,000 John McLendon Memorial Minority Scholarship to senior-level college undergrads who intend to earn master’s degrees in athletic administration or sports management and marketing. Qualified nominees must hold full-time status, carry a 3.0 GPA or greater, classify as ethnic minorities under the Civil Rights Act of 1964, and demonstrate involvement in collegiate athletics.


John McLendon Memorial Minority Scholarship

24651 Detroit Road

Westlake, OH 44145

(440) 892-4000


Scholarship Link

11. Kathryn Dooley Memorial Scholarship

Deadline: Varies

ClearEdge Marketing, a Chicago-based, WBENC-certified outsourced marketing firm, started the Kathryn Dooley Memorial Scholarship to remember a beloved colleague who lost her battle with leukemia in 2010. For the $1,000, graduating seniors at Kathy’s Bedford High School in Massachusetts must share her passion for sports, marketing, and communications. Accepted applicants will be admitted at four-year U.S. universities, show mastery of the art of writing, and have ambition for collegiate success.


Kathryn Dooley Memorial Scholarship

415 N. LaSalle Street Suite 202

Chicago, IL 60654

(312) 731-3149


Scholarship Link

12. Mike Buoncristiano Memorial Scholarship

Deadline: April 15th

Marketing EDGE funds nine potential scholarships for sports marketing ranging from $1,000 to $7,000 apiece, including the Mike Buoncristiano Memorial Scholarship named after the Direct Marketing Club of New York’s past President. Each Spring, college students who have participated in an EDGE program and declared marketing-related majors with a cumulative GPA of 3.0 or higher can apply. Also consider the Don Kuhn Memorial Scholarship and Lester Wunderman Scholarship Fund.


Mike Buoncristiano Memorial Scholarship

1333 Broadway, Suite 301

New York, NY 10018

(212) 790-1512


Scholarship Link

13. OVAC Scholastic Sports Marketing Scholarship

Deadline: April 1st

The Ohio Valley Athletic Conference (OVAC) endows the Scholastic Sports Marketing Scholarship to gift $500 to support graduating student-athletes who’ve participated in at least one varsity sport. Qualified applicants must attend a member school in Ohio or West Virginia, obtain a minimum 3.2 GPA, score at least 20 on the ACT or 950 on the SAT, been accepted at accredited two- or four-year business schools, and shown great character in sports leadership.


OVAC Scholastic Sports Marketing Scholarship

64962 Breezy Point Lane

Bellaire, OH 43906

(740) 391-2930


Scholarship Link

14. Padgett Communications Scholarship Contest

Deadline: April 1st

Padgett Communications, a Tampa-based audience response systems provider founded in 1995, hosts an annual contest for a $1,000 college scholarship. Interested entrants must attend U.S. undergraduate schools with a major in business, marketing, communications, management, or related fields like sports marketing and a cumulative GPA of 3.5 or higher. Online submissions must feature an original, 1,000-1,500 word essay sharing students’ ideas for improving B2C communication in today’s digital world.


Padgett Communications Scholarship Contest

5401 W. Kennedy Blvd. Suite 250

Tampa, FL 33609

(888) 233-4724


Scholarship Link

15. Robert F. Collins Sport Media Scholarship

Deadline: February 16th

The College of Education & Human Development at Bowling Green State University honors the award-winning columnist for The Rocky Mountain News by awarding the $500 Robert F. Collins Sport Media Scholarship yearly. Eligible sophomores or juniors must be enrolled full-time in the COSMA-accredited Sport Management program with a clear passion for media careers, including marketing and advertising. Priority is given to active Maxwell Media Watch contributors.


Robert F. Collins Sport Media Scholarship

117 Gertrude Eppler Complex

Bowling Green, OH 43403

(419) 372-7234


Scholarship Link

16. Scarlett Family Foundation Scholarships

Deadline: April 1st

Ranging from $3,000 to $15,000 per year, the Scarlett Family Foundation Scholarships were created in 2006 to financially bolster Middle Tennessee residents who are in active pursuit of business degrees, including marketing and sports marketing majors. Students must have a permanent address in the 40 qualifying counties from Franklin to Robertson and Maury. Other criteria requires holding a high school diploma or GED, studying at a four-year, nonprofit college full-time, and carrying a 2.5 GPA or better.


Scarlett Family Foundation Scholarships

4117 Hillsboro Pike, Suite 103255

Nashville, TN 37215

(615) 777-3748


Scholarship Link

17. Sports Marketing Association Research Grants

Deadline: June 15th

Since 2013, the Sports Marketing Association has allocated $3,000 yearly for three grants designed to support master’s or Ph.D. students who are expanding knowledge on sports marketing via collaborative research. Being an active SMA member and affiliated with an accredited U.S. institution is required. For consideration, please submit a maximum 3,000-word research proposal with a cover letter, IRB approval, list of faculty references, and estimated budget.


Sports Marketing Association Research Grants

1972 Clark Avenue

Alliance, OH, 44601

(330) 829-8207


Scholarship Link

18. Stadium Managers Association Scholarship

Deadline: April 15th

The Stadium Managers Association Scholarship grants $3,000 annually to U.S. college students who’ve declared majors that affect the stadium management industry, such as sports marketing, sports management, facility management, or event planning. Appropriate applicants will hold 60+ non-remedial college credits, study full-time at accredited institutions, provide a resume of stadium-related work experience, participate in noteworthy volunteer service, and attach three reference letters.


Stadium Managers Association Scholarship

6919 Vista Drive

West Des Moines, IA 50266

(515) 282-8192


Scholarship Link

19. Thunderbird Community Sports Scholarship

Deadline: March 15th

Washington State’s Kent Community Foundation (KCF) partners with the Thunderbird Community Sports Foundation to pledge a $1,500 scholarship to freshmen starting sports-related studies at the associate or bachelor’s level. Acceptable majors include sports management, sports marketing, parks administration, athletic training, coaching, and physical education. Qualified recipients must live in the South Puget Sound area, having good standing with a minimum 2.0 GPA, and demonstrate financial need.


Thunderbird Community Sports Scholarship

P.O. Box 5493

Kent, WA, 98064

(206) 786-1546


Scholarship Link

20. Willie Brown Endowed Scholarship Fund

Deadline: July 15th

At Illinois State University, the Willie Brown Endowed Scholarship Fund provides a one-time $2,000 award to African Americans or non-traditional students with majors in the AACSB-accredited College of Business, such as marketing and sports management. Suitable applicants must attain sophomore or higher status, reach a minimum 2.75 GPA overall, participate in civic engagement beyond B.S. requirements, and submit a 500-word essay about their professional goals in business endeavors.


Willie Brown Endowed Scholarship Fund

Campus Box 5500

Normal, Il 61790

(309) 438-8865


Scholarship Link

Creating a game plan to afford at least four years in higher education is essential. Sports marketing degrees come with an average annual tuition price of $9,410 at public in-state and $32,410 at private colleges. Although sports marketing managers claim a high mean salary of $140,660 according to the BLS, upfront costs can sideline your training. Therefore, marketing yourself for money-saving scholarships, fellowships, and grants is key to reach the goal line as an athletic brand ambassador. Overcome any tuition hurdles by including these 20 scholarships for sports marketing in your financial aid search.

See also: