5 Strategies in Marketing
- Email Marketing
- Inbound Marketing
- Social Media
- Influencer Marketing
- Print Marketing
At some point, most people need to promote themselves or their business — that’s where marketing strategies come in handy. With a great strategy, it’s easier to expose a product, service, or message to a wider audience. When it’s done effectively, marketing can bring in business and boost the reputation of a brand.
1. Email Marketing
For businesses that want to acquire new customers and encourage repeat business from existing customers, email outreach is one of the most efficient marketing strategy ideas. It’s cheap, fast, and easy to customize. Plus, since email can be automated, a company can set up a series of messages to go out every time a customer makes a purchase or joins a mailing list. With email management tools, it’s even possible to segment users based on their purchase history, position in the sales funnel, or past behavior.
2. Inbound Marketing
Inbound marketing is a method that draws customers into a business rather than pushing a message out. One example is search engine optimization which is a way of building a website so it shows up in search results and increases traffic to each page. Blogging is another example; it brings in customers who want to learn about a specific topic. Other examples of this marketing strategy are YouTube videos, free webinars, and ebooks. Once the business attracts an audience, it uses links to bring those people further into its website. From there, it converts them into paying customers.
3. Social Media
In the age of the internet, social media promotion is one of the most effective strategies for marketing. According to Entrepreneur, it’s possible to build an entire business based on this strategy alone. Social media platforms like Instagram, Facebook, and Twitter are free to join and use which is a lifesaver for businesses with limited funds. Each platform is flexible, giving businesses and individuals the ability to post text, video, and photos. With the built-in analytics on Facebook and Instagram, users can even figure out which types of campaigns are most effective for their audiences. More importantly, most companies will find that their potential customers are already using social media. With a little bit of strategic thinking and analysis, it’s possible to reach audiences around the world.
4. Influencer Marketing
Influencer marketing goes hand-in-hand with social media marketing — but instead of using its own social media profile, a company leverages the audiences of other users on the platform. How does it work? The business identifies influential people and pays them to promote a product or service on their blogs or social media profiles. Done well, this process can boost sales and increase brand awareness. The key is to choose users with true influence; in most cases, 1,000 engaged and loyal followers are more valuable than 10,000 apathetic followers.
5. Print Marketing
Many companies are embracing an all-digital promotional plan, which opens up some exciting opportunities in traditional print marketing. This strategy involves using printed items such as billboards, newspaper ads, flyers, posters, postcards, and brochures to promote a business. It’s effective because it’s tangible and less fleeting than an online advertisement. Companies might invest in a banner to promote a sale to everyone who passes by, for example, or include a branded magnet with each shipment. Thanks to online print services, this type of marketing can be affordable and easy to execute.
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When it comes to promoting an individual or a business, a solid strategy is a must. By choosing the marketing strategies that are right for the target audience, it’s easier to boost business and make a lasting impact.