5 Great Podcasts on Marketing

  • Marketing Over Coffee
  • Social Media Marketing Podcast
  • Startups For the Rest of Us
  • The Indie Hackers Podcast
  • Growth Marketing Toolbox

Every year, sometimes every month, the field of marketing changes. Sometimes those changes are small, like best practices on social media post timing, but sometimes they’re huge, like the introduction of the hashtag.

Marketing intersects every other field of study and professional practice, and as a profession is growing faster than mosts, according to the Bureau of Labor Statistics. Among the many ways to keep abreast of changes in marketing is the occasional podcast during morning coffee or the commute to work. Here are five great podcasts on marketing.

1. Marketing Over Coffee

Hosted by John J. Wall and Christopher Penn, this lively podcast does it all. Social media marketing, email marketing, web content marketing, and SEO are just a few of the topics discussed. The hosts also take questions from listeners, and routinely interview experts in the field for remarkable insights and information. Marketing Over Coffee is available on Apple and Google Podcasts.

2. Social Media Marketing Podcast

For marketing professionals specializing in social media, or startup and business owners looking to get a leg up on their marketing, the Social Media Marketing Podcast is an indispensable tool in the arsenal. Hosted by Michael Stelzner of Social Media Examiner, the podcast tackles everything social media from interpreting and applying metrics to successful video marketing. The Social Media Marketing Podcast is available on Google Podcasts, Stitcher, Spotify, and several other outlets.

3. Startups For the Rest of Us

This fantastic podcast is specifically geared towards tech startups and brand-new business owners. Hosted by Rob Walling, Startups For the Rest of Us aims to help entrepreneurs enter business with a boom by giving timely and actionable advice on product marketing and presentation, as well as common pitfalls to be avoided in the early months and years of a tech company. Startups For the Rest of Us is available on iTunes, Stitcher, and Spotify.

4. The Indie Hackers Podcast

Aimed at listeners who want to tackle tech-oriented side hustles – or founding a new startup – the Indie Hackers Podcast interviews successful entrepreneurs and marketing professionals and their best practices in launching projects towards financial sustainability. Hosted by Courtland Allen, the Indie Hackers Podcast is available on iTunes, Spotify, and several other podcast host sites.

5. Growth Marketing Toolbox

This weekly podcast has an extraordinarily broad range. Hosted by Nicholas Scalice, topics include content marketing, digital ads, B2B marketing tactics, the intersection of marketing and technology, the benefits of mentorship, and many more. Well worth the listen, this highly informative podcast is available on iTunes, Stitcher, and Spotify.

Related Resource: MBA Marketing Degrees Online: 10 Best Deals

Each of these podcasts provides a broad range of useful and up-to-date information in developments in the field of marketing and each of them can help professionals maintain and improve their marketing practice.