5 Master’s in Marketing Concentrations

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If you’re thinking about getting your degree in marketing, you’ll be glad to learn that you’re headed down the road toward a thriving career. With the competitive business world and ongoing expansion of the online marketplace, those with skills and experience in marketing are in high demand. The best part is marketing is a wide field with a variety of concentrations. You’ll be able to choose an area that’s most suited to your interests and personality.

1. Digital Marketing

This concentration focuses on all aspects of the digital marketing world. It includes a variety of topics, such as:

  • search-engine optimization
  • digital branding
  • social-media marketing

If you’re the creative type, you might consider a digital marketing degree with a focus on copywriting or digital art. You can be a copywriter or artist without a marketing degree, but having one will greatly increase your chances of getting a good job.

2. Research

If you’re fascinated with the habits and interests of the population, then a marketing concentration in research might be a great choice for you. Researchers work behind the scenes to discover where marketers should focus their efforts. They determine new strategies for promoting products or services by studying:

  • behavior
  • trends
  • market statistics

They also run focus groups to get a feel for how people will respond to new products or ideas.

3. Brand Marketing

Brand marketers focus on helping brands reach their full potential. Does working to help a company bloom and begin to thrive sound satisfying to you? Then this might be a good concentration to choose. Brand marketers must take a step back to determine the overall message they want to send with the brand. While this career involves a number of small details, it also requires the ability to take a step back and see the big picture. You’ll need to develop a vision for the brand and be able to recognize the steps it will take to get there.

4. Communication

Marketing communication specialists work with branding specialists and researchers. They help develop effective ways to communicate to the public information about the brand. When research is completed and conclusions are drawn, the communication specialist will then transfer information to:

  • designers
  • writers
  • advertisers

This ensures that everyone is on the same page. Communication specialists also may work directly with clients.

5. Advertising

To help promote the brand, Advertisers come up with:

  • concepts
  • scripts
  • art
  • other media

If you’re the creative type, this career offers another opportunity to use that great imagination of yours. Every hilarious television commercial, every radio ad and every pop-up on your computer was likely designed by someone with a degree in advertising. Advertisers work directly with:

  • brand specialists
  • managers
  • communications experts
  • other members of the marketing team

They help ensure that advertisements fit with the company brand.

Resource: 20 Best Deals on Colleges for Dreamers

When you decide which area of marketing you might like best, looks for a program that will offer the education you need to meet your goals. There are a variety of great marketing programs at schools around the country. It will just come down to finding the program that will work best for your individual needs. If you start  with a focus on one concentration and later decide you would rather do another, don’t worry. Getting a well-rounded marketing education will help you, even if you do choose to focus your efforts on a specialized area later on.

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