5 Master’s in Marketing Concentrations

If you’re thinking about getting your higher education in marketing, you’ll be glad to learn that you’re headed down the road toward a thriving career. With the competitive business world and ongoing expansion of the online marketplace, those with skills and experience in marketing are in high demand these days. The best part is marketing is a wide field with a variety of concentrations, so you’ll be able to choose an area that’s most suited to your interests and personality.

1. Digital Marketing

This concentration focuses on all aspects of the digital marketing world. It includes a variety of topics, such as search-engine optimization, digital branding and social-media marketing. If you’re the creative type, you might consider a digital marketing degree with a focus on copywriting or digital art. You can be a copywriter or artist without a marketing degree, but having one will greatly increase your chances of getting a good job.

2. Research

If you’re fascinated by learning about the habits and interests of the population, then a marketing concentration in research might be a great choice for you. Researchers work behind the scenes to discover where marketers should focus their efforts. They study behavior, trends and market statistics to determine new strategies for promoting products or services. They also run focus groups to get a feel for how people will respond to new products or ideas.

3. Brand Marketing

Brand marketers focus on helping brands reach their full potential. If working to help a company bloom and begin to thrive right before your eyes sounds satisfying to you, then this might be a good concentration to choose. Brand marketers must take a step back to determine the overall message they want to send with the brand. While this career involves a number of small details, it also requires the ability to take a step back and see the big picture. You’ll need to develop a vision for the brand and be able to recognize the steps it will take to get there.

4. Communication

Marketing communication specialists work with branding specialists and researchers to develop effective ways to communicate information about the brand to the public. When research is completed and conclusions are drawn, the communication specialist will then transfer information to designers, writers and advertisers, ensuring that everyone is on the same page. They also may work directly with clients.

5. Advertising

Advertisers come up with concepts, scripts, art and other media that will help promote the brand. If you’re the creative type, this career offers another opportunity to flex that great imagination of yours. Every hilarious television commercial, every radio ad and every pop-up you see on your computer was likely designed by someone with a degree in advertising. Advertisers work directly with brand specialists, managers, communications experts and other members of the marketing team to ensure that advertisements fit with the company brand.

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When you decide which area of marketing you might like best, your next step is to find a program that will offer the education you need to meet your goals. There are a variety of great marketing programs at schools around the country. It will just come down to finding the program that will work best for your individual needs. If you start out your education journey with a focus on one concentration and eventually decide you would rather do another, don’t worry. Getting a well-rounded marketing education will help you, even if you do choose to focus your efforts on a specialized area later on.